Will Guidara

Sharing invaluable insights on service and leadership from his extensive career in the restaurant industry, Will Guidara helps audiences transform ordinary transactions into extraordinary experiences—for ourselves, the people we work with, and the people we serve.

Will Guidara is the former co-owner of Eleven Madison Park, which under his leadership received four stars from the New York Times, three Michelin stars, and was named #1 on the list of the World’s 50 Best Restaurants in 2017. He is the author of the national bestseller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants.

Will is the host of the Welcome Conference, an annual hospitality symposium that brings together like-minded people to share ideas, inspire one another, and connect to form a community.

A graduate of the hospitality school at Cornell University, he has co-authored four cookbooks, was named one of Crain’s New York Business’s 40 Under 40, and is the recipient of WSJ Magazine’s Innovator Award.

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