Keppler

About Don Peppers

Don Peppers, formally an economist in the oil business, is a partner in the global management consulting firm, The Peppers and Rogers Group. With his reputation as a visionary analyst of global business practices, he has earned significant citations by internationally recognized entities. His first book, The One to One Future, was published in 1993 and is considered a bible of the customer relationship management revolution. His most recent book, co-authored with business partner Martha Rogers, is Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism, which details how organizations can create powerful and innovative connections in our technological world.

Business speaker Don Peppers’ presentations focus on customer relationship management and e-business strategies. He elaborates on why building sustained, long-term relationships with customers will guarantee higher profit margins, increased customer loyalty, and enhanced customer satisfaction.

What you will learn from Don Peppers:

• The role that employee engagement, customer trust, and innovation play in the viability of every business.
• Why and how to overhaul your business model before your competition does it for you.
• How to balance long and short term goals by managing customer value.

Don Peppers's Speech Topic(s)

• Competing on Trust in the Post-Crisis World
  Today, reputations circulate at Twitter speed, as more and more customers find that their most trustworthy information sources are not the companies they want to buy from, but the other customers who have already bought. This session offers insight on how to create the kind of trustworthy enterprise that builds shareholder value.
• Short-term Results and Long-term Success
  In this provocative session, Don Peppers demonstrate how long-term value is just as important as current sales and profit, and shows you how to how to build the business case for balancing short-term results with long-term value.
• You Can't Un-Google Yourself
  Higher expectations and networked consumers make delivering ideal customer experiences more important than ever. This session offers new proprietary research from Peppers & Rogers Group and best practice recommendations as to how your brand can deliver superior customer experiences and build trusted relationships in a world where Google results are often a brand's first impression.
• Funding the Revolution in Interactive Marketing
  Twitter, Facebook, YouTube, FriendFeed – we are now swimming in a much larger ocean of information than ever before. An issue many of us don't think too much about is how this fountain of information will be paid for. In this session, learn how to make emerging business models work for you.